Integrated Marketing & Communications Strategy | Government Affairs | Technology & Innovation | Environmental Advocacy
Experience
SEASONED EXECUTIVE with 20+ years of experience managing integrated communications, government relations, and marketing. Effective at developing broad strategies to communicate complex ideas to a variety of audiences to enhance organizational performance, engage diverse audiences, and build brand awareness. Experienced in emerging innovations in the technology, automotive, climate, and energy industries, including environmental advocacy and green/clean energy.
Most recently my work has focused on climate and environmental outreach in the transportation field and more broadly towards advocacy and policy in carbon management and reduction.
Built an organization that leverages analytics, advocacy, and partnership to address rising carbon levels in defense, manufacturing, and transportation industries. Secured $5M in Congressional funding to report and advise on transportation fuels, lifecycle analysis, and commercial transportation technology impacts on the Department of Defense (DoD)
Transformed Achates Power’s reputation from unknown to a respected, sought-after source of expertise. Defined new mission and focus on “Awareness, Credibility, & Sense of Inevitability.” Invested in significantly more marketing outreach and earned media coverage in The Wall Street Journal, The New York Times, and Wired.
Built a government affairs and advocacy program for national and California-focused legislation and regulation around vehicle emissions, resulting in $100M in federal funding from DoD/DoE for R&D product development efforts.
Strengthened market presence and brand affiliation by forging new partnerships and deepening existing relationships with key NGOs, Fortune 500 companies, and federal/state regulators: the Alliance for Vehicle Efficiency, U.S. EPA, California Air Resource Board (CARB), U.S. DoE ARPA-E, Delphi Automotive, Aramco, CALSTART, Argonne National Laboratory, and Tyson Foods.
Hosted a global symposium on innovations in opposed-piston engine technology. Partnered with the American Society of Mechanical Engineers (ASME) to enhance their annual week-long Internal Combustion Engines Fall Conference (ICEF). Recruited speakers from the U.S. DoD, Cummins, California NGOs, and regulatory entities to present at the event. Attracted 100+ attendees. The next day, hosted a second event for press and industry partners to discuss the heavy-duty commercial vehicle program (partnership with CARB).
Click below to see some samples of work: