digital
Digital marketing and communications is a catch-all these days, everything is digital - videos, social, web. What matters most is knowing what is available and how it can help you to achieve your goal.
Website Design and Maintenance
Growing up professionally in the digital world I’ve broadened my skills in areas that weren’t previously a core competency. Managing and maintaining websites like www.achatespower.com (on Wordpress) evolved into creating and maintaining additional sites (on Squarespace). In 2021 I crossed over from being amateur (i.e. just helping out) and received my Squarespace Circle status, for designing and managing www.comprehensivecarbon.com, www.h-ope-wg.com, and others. I continue to provide counsel and strategy for a variety of additional websites ranging from a trade group, a local church, and a photography business.
Squarespace Circle
Technical Animation
“(if) a picture is worth a thousand words, then a video has to be worth at least 1.8 million words.”
Working with some of the best video animators in the business, I’ve managed the development of several cutaway videos including storyboarding, writing and editing, and overall direction.
Achates Power website relaunched 2020
Engineering Explained post with analytics from OP Engine explainer video
Social and Digital Media
Social and digital media was once a Wild West of opportunity, where first movers would make news by hosting a press conference on Facebook. The Wild West has been tamed to some degree, but what still remains important is to know why it matters, what you should be doing, and where to spend your resources.
I’ve launched a North American car brand’s social media presence across multiple platforms, run a home remodeling influencer program, and performed media audits for a global financial institution. I’ve also advised many companies to stay away from platforms.
Effectively reaching your audience requires an understanding of how and why to leverage SEO, recognizing the appropriate balance of owned and earned media, and knowing where to spend your money.