Andrew G. Schreck, MBA
andrewschreck@protonmail.com / www.linkedin.com/in/andrewschreck / andrewschreck.com
SEASONED EXECUTIVE with 20+ years of experience managing integrated communications, government relations, and marketing. Effective at developing broad strategies to communicate complex ideas to a variety of audiences to enhance organizational performance, engage diverse audiences, and build brand awareness. Experienced in emerging innovations in the technology, automotive, climate, and energy industries, including environmental advocacy and green/clean energy.
RECENT CAREER HIGHLIGHTS
Built an organization that leverages analytics, advocacy, and partnership to address rising carbon levels in defense, manufacturing, and transportation industries. Secured $5M in Congressional funding to report and advise on additive manufacturing, lifecycle analysis, and commercial transportation technology impacts on the Department of Defense (DoD).
Transformed Achates Power's reputation from unknown to a respected, sought-after source of expertise. Defined new mission and focus on ìAwareness, Credibility, & Sense of Inevitability.î Invested in significantly more marketing outreach and earned media coverage in The Wall Street Journal, The New York Times, and Wired.
Built a government affairs and advocacy program for national and California-focused legislation and regulation around vehicle emissions, resulting in $100M in federal funding from DoD/DoE for R&D product development efforts.
Strengthened market presence and brand affiliation by forging new partnerships and deepening existing relationships with key NGOs, Fortune 500 companies, and federal/state regulators: the Alliance for Vehicle Efficiency, U.S. EPA, California Air Resource Board (CARB), U.S. DoE ARPA-E, Delphi Automotive, Aramco, CALSTART, Argonne National Laboratory, and Tyson Foods.
Hosted a global symposium on innovations in opposed-piston engine technology. Partnered with the American Society of Mechanical Engineers (ASME) to enhance their annual week-long Internal Combustion Engines Fall Conference (ICEF). Recruited speakers from the U.S. DoD, Cummins, California NGOs, and regulatory entities to present at the event. Attracted 100+ attendees. The next day, hosted a second event for press and industry partners to discuss the heavy-duty commercial vehicle program (partnership with CARB).
PROFESSIONAL EXPERIENCE
COMPREHENSIVE CARBON IMPACT, Detroit, MI
Co-Founder, 10/2019 to Present
Secured $5M in Congressional appropriations funding to report and advise on lifecycle analysis, and additive manufacturing technology for the Department of Defense (DoD)
Funded a new additive manufacturing laboratory and sustainability curriculum at the University of St. Thomas (UST) in Minnesota
Developed a vehicle technology tool that assesses the viability of mobility technology investments which advised the Army on the effects of environmental regulations on their fleet and tech roadmap
Built a program for the development and commercialization of additive manufacturing techniques within the DoD
SCHRECK MARKETING CONSULTANTS, Rochester Hills, MI
Co-Founder and Principal Consultant, 02/2013 to 09/2015; 03/2020 to Present
SMC provides a full range of marketing and communications support, including strategy, market research, media relations, and digital marketing. Paused operation during tenure at Achates Power.
Westport Fuel Systems: Senior-level communications support for the global organization including strategic planning, messaging, and internal communications
Achates Power: Continue to consult on media relations and website development projects, sustaining projects initiated as an FTE employee (2015 to 2020)
ThyssenKrupp Materials North America: Created a long-term strategic plan to streamline marketing communication operation across multiple divisions and platforms
Lakeshore Express: Managed public relations and delivered comprehensive media coverage for the airline start-up's announcement of initial locations and service routes
Zone 8 Beverages: Provided strategic counsel to start-up CPG brand during online crowd-funding campaign and initial launch activities
ACHATES POWER, Farmington Hills, MI
Director of Marketing, 09/2015 to 03/2020
Reporting to the chief commercial officer and EVP, directed the entire marketing/communications organization, with ownership of media relations, sponsorships, events, government advocacy, partner relationships, and vendors for PR, content production, and messaging development. Achates Power technology increases fuel efficiency and reduces greenhouse gas emissions.
Developed growth strategies in partnership with the board and executive team, translating into tactical execution plans to take the late-stage start-up to the next level
Grew government affairs, marketing, and media presence in the U.S., Japan, India, Germany, and France through targeted events, media relations, and partnerships
Cultivated a partnership with Aramco Americas to pool resources toward development of Opposed-Piston Engine technology resulting in a successful main-floor showcase at a global auto show (NAIAS, 2019) at zero cost to Achates Power
NEW MEDIA STRATEGIES (now MXM, part of Accenture Interactive), Multiple Michigan Cities
Account Director, 11/2010 to 02/2013
Devised social media strategy for national and global brands in the automotive, CPG, financial, healthcare, and nonprofit industries. Owned $2M+ account management portfolio.
FIAT USA: Led social media launch of FIAT brand in North America; managed teams in Washington, DC, and Detroit, MI, that grew the platform using organic and paid media
National Education Association (NEA): Created and implemented online media content strategy for member benefits website to improve engagement with 3M+ member base
Chrysler Group: Developed process and strategy for brand-specific blogs, including building and launching the Jeep brand blog from scratch
Oversaw strategy and functional teams managing day-to-day social media communities for Lowe's, NestleÇ Coffee mate, Reckitt Benckiser Group (RB), and Barilla
LAMBERT (formerly John Bailey & Associates, then Lambert, Edwards & Associates), Troy, MI
Director - Public Relations, Communications, and Social Media, 05/2006 to 09/2010
Provided communications strategy and marketing support for clients in the automotive, events, healthcare, government, and technology industries.
Acquired $1M+ in new business revenue in four years
Created communications programs that generated international media coverage for the annual Harbour Report on Productivity, DuPont Automotive Annual Color Popularity Study, the Volkswagen Jetta TDI Cup, and NAIAS events
ADDITIONAL EXPERIENCE
Created websites and digital content for www.comprehensivecarbon.com, https://www.h-ope-wg.com and www.lcapolicy.com
Account Supervisor, MS&L Detroit, Troy, MI; public relations support for General Motors (GM) Design, Performance Division, Global Engineering, and Worldwide Purchasing
Assistant Account Executive, Eisbrenner Public Relations, Royal Oak, MI; clients included Michelin, and DuPont Automotive
Senior Project Coordinator, City of Southfield, Southfield, MI; responsible for planning and execution of the annual Rouge River Clean-up
EDUCATION AND TRAINING
MICHIGAN STATE UNIVERSITY, Eli Broad College of Business, East Lansing, MI
Master of Business Administration (MBA) in Integrative Management
Nordic Innovations Study Seminar, Aalto University School of Business (formerly Helsinki School of Economics), Helsinki, Finland
International Business Seminar, Uppsala University, Uppsala, Sweden
OAKLAND UNIVERSITY, Rochester, MI
Bachelor of Arts (BA) in Psychology
INTEGRATED MARKETING
Strategic, Internal, and Corporate Communications and Storytelling
Digital and Social Media Marketing
Brand Awareness, Brand Equity, and Brand Communications
New Product Launch and Go-to-Market (GTM) Strategy
Audience Engagement on Digital, Web, and Social Media Channels
Campaign Creation, Delivery, Optimization, and Analytics
Crisis Communications and Change Management
Creative Content Development, Including Website Copy, Press Releases, and Newsletters
Editorial, Writing, and Design for Style, Consistency, and Alignment
CAN-SPAM, CASL, and GDPR Regulatory Compliance for Privacy
ORGANIZATIONAL LEADERSHIP
Representing the Organization in Media Relations, Government Relations, and Public Relations
Partnership Development with Academic, Government, Private Industry, and Nonprofit Entities
Relationship Management and Influencing to Build Consensus
New Program Development and Global Implementation
Building New Organizations and Structures from the Ground Up
Public Speaking and Presentations
Financial and Budget Management
Team-Building, Including Talent Recruitment and Mentoring
Community Outreach/Engagement
TECHNOLOGY AND SOFTWARE
Marketing Platforms: Constant Contact, Hootsuite, Canva, Google Analytics
Web Design: WordPress, Squarespace
Collaboration: Microsoft SharePoint, Zoom, and Teams; Citrix; GoToMeeting/GoToWebinar, Insightly